Zapier is worth $5+ billion. But founders Wade, Mike, and Bryan have only ever
raised $1.3 million. That’s a 384,515% return.
Today I’m going to show you how Zapier was able to achieve this rocket ship
growth and the one Zapier use case that helped them do it.
Don’t move to California, buy a shovel, and dig for gold. Start selling
shovels (HA HA! #business). Years ago I worked for a social media startup with
free kombucha on tap in the kitchen to try to offset the stress that came from
trying to keep our Facebook integration up to date. Zapier sells integrations
to those needing integrations.
While IFTTT (If This Then That) was helping your uncle get a text when it was
about to rain, Zapier was saving companies hours of time and money by
automating business. Zapier sells to businesses with pockets as deep as Mary
Poppins’ handbag. Smart move for growth.
It aint a good business strategy without some good old fashioned search engine
optimization. “Build the robot, don’t be the robot” shouts Zapier. Turns out
Zapier built Optimus Prime, had him get an MBA, and then hired him onto their
SEO team. Here’s what he did.
For every new app integration on Zapier, thousands of integration pages are
automatically created with every other app integration on Zapier. If someone
searches how to integrate [one app] with [another app] then Zapier will rank
#1. The pages helped fuel Zapier’s growth.
Optimus Prime got promoted.
Integration requests come last for software companies (usually). Zapier gives
software companies (especially new ones with limited resources) a resounding,
“yes! With Zapier!” when asked by users if they integrate with XYZ app. So,
the apps send their users to Zapier.
Every new app integration on Zapier makes Zapier more valuable to other
software companies who need integrations. So, new apps build an integration on
Zapier and point their users to Zapier. This is the flywheel that startup
founders ask Santa for.
You can use Zapier for a nearly infinite number of use cases. But back in the
early days, there was one dominant way to use Zapier that drove their growth.
To this day it’s still one of the most used automations.
Most people use Zapier to automatically send new leads or customers a
message or message their own team with a notification.
It’s that simple. Even if it only takes two minutes to respond to a new lead
or customer and let your team know about it, the time adds up. Ten leads a
day? That’s 50 hours a month of work this handy little automation can save
A follow-up automation would be to send new leads or customers into your CRM.
Countless hours saved.
Zapier has grown like crazy and they aren’t stopping. So to recap how they did
That's all for this week!
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